Register Your Trademark in
Protect your brand with our trademark registration service. Choose from a wide selection of local trademark attorneys, benefit from low flat fees, assured quality, and enjoy online monitoring throughout the process


Protect your brand with our trademark registration service. Choose from a wide selection of local trademark attorneys, benefit from low flat fees, assured quality, and enjoy online monitoring throughout the process
How it works
Trademark Registration in Mexico
From $250 + govt fees from $170/class
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An AI-powered IP assistant that helps you create a detailed assignment within minutes.
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Selection of the most suitable local trademark attorney based on specific criteria.
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Trademark search, review of goods and services, consultation, and application filing done by an attorney.
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Online monitoring and reporting on the platform throughout the entire process.

Key Milestones and Services
Why iPNOTE?
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More than 800 IP law firms from 150+ countries, ranking and reviews
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An AI-powered IP assistant that helps create tasks and find relevant attorneys
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Flat fees, secure and fast online payments with guaranteed results
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24/7 access to the registration process and online data storage for all your cases










































Frequently Asked Questions
Get all necessary information about working on the iPNOTE platform
Trademark Registration in Mexico: Procedure, Requirements, and Practical Tips
Efficient and reliable trademark registration is crucial for businesses aiming to establish a solid market presence. With its growing economy and increasing foreign investments, securing exclusive rights to a brand name or logo is a strategic move. Whether you are a local entrepreneur, an international provider, or a legal advisor, understanding the process of brand protection can help safeguard your identity and ensure legal defense against unauthorized use.
This article outlines the core steps involved in securing your TM, along with the requirements, timeline, and related cost considerations.
Understanding the Mexican Trademark System
In Mexico, brand rights are governed by the Mexican Institute of Industrial Property (IMPI). This governmental agency is responsible for managing the application, examination, and issuance of exclusive rights.
Trademarks may include words, logos, colors, holograms, sounds, and even scents, provided they serve to distinguish products or offerings in commerce. Registration grants exclusive rights to use the mark nationwide and enforce those rights through legal channels.
Foreign applicants can submit applications directly through a local attorney or agent, or file internationally under the Madrid Protocol.
Benefits of Trademark Registration in Mexico
There are several reasons why brand protection is essential:
- Prevents third parties from using similar or identical marks
- Adds market value and credibility to your business identity
- Enables legal enforcement in cases of infringement
- Facilitates licensing and franchising opportunities
- Helps secure import/export rights and partnerships
Once recorded, the trade mark owner has full control over its commercial use and can take legal action against counterfeiters or infringers.
Step-by-Step Guide to Registering a Trademark
Below is a simplified overview of the process to register a trademark:
1. Preliminary Search
Although not mandatory, conducting a prior search in IMPI’s database helps identify potential conflicts and improve the chances of approval.
2. Application Preparation
Prepare the application with details such as the applicant's name and address, mark representation, class under the Nice Classification, and description of goods or offerings.
3. Submission and Payment of Fee
Submit the application to IMPI either in person or online, and pay the official charge. The filing process can be handled by an authorized legal professional, agent, or consultant.
4. Formal Examination
IMPI checks the application for completeness and correct classification. If formal issues arise, the applicant will have a limited time to respond.
5. Substantive Examination
Examiners assess whether the proposed mark is distinctive and does not conflict with existing entries. Descriptive, generic, or misleading marks may be refused.
6. Publication
Once accepted, the application is published in the Gazette for opposition. Third parties have 30 business days to file objections.
7. Final Approval
If no opposition is filed or the objections are overcome, IMPI issues a certificate of protection. The rights last 10 years from the date of filing and are renewable.
Common Mistakes and How to Avoid Them
To streamline the process of brand approval and avoid delays or rejections, it is advisable to:
- Choose a mark that is distinctive and not descriptive
- Avoid similarities with well-known or registered brands
- Use professional translation and classification support
- Keep copies of all submitted documents and receipts
- Monitor deadlines for responses and renewals
Working with an experienced legal expert or advisor can also help minimize risks and increase efficiency.
Cost and Timeframe
The price of brand registration in Mexico varies depending on whether you file independently or through lawyer. As of 2025, the basic official fee for a single-class application is approximately MXN 3,126 (~USD 185), excluding professional services.
The average time for completing the entire process ranges from 4 to 6 months, provided there are no oppositions or formal issues. Using a professional specialist can reduce administrative errors and save time in communication with IMPI.
Conclusion
Registering a brand is an essential step for legal protection and commercial success. With clear procedures, strong legal backing, and international integration through the Madrid Protocol, Mexico provides a stable environment for intellectual property owners. Whether you are an individual creator, startup, or global enterprise, timely filing ensures that your identity in the marketplace is legally safeguarded.




