Filing a Trademark Application in Germany
This stage includes creation of a goods and services list tailored to your business, meticulous completion of application forms and Power of Attorney, e-filing, and handling of government fees


This stage includes creation of a goods and services list tailored to your business, meticulous completion of application forms and Power of Attorney, e-filing, and handling of government fees
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An AI-powered IP assistant that helps you create a detailed assignment within minutes.
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Selection of the most suitable local trademark attorney based on specific criteria.
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Review of goods and services, consultation, and application filing done by an attorney.
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Online monitoring and reporting on the platform throughout the entire process.

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More than 800 IP law firms from 150+ countries, ranking and reviews
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An AI-powered IP assistant that helps create tasks and find relevant attorneys
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Flat fees, secure and fast online payments with guaranteed results
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24/7 access to the registration process and online data storage for all your cases










































Trademark Application in Germany: Step-by-Step Guide to Filing Successfully
Submitting a trademark application is a strategic move for companies aiming to secure exclusive rights to their brand identity. Whether launching a new product or entering the market, protecting your brand is essential for sustainable growth. While the process may seem complex at first, with proper preparation, it’s manageable—even without hiring a lawyer.
Why File a Trademark in Germany?
Germany, as one of Europe’s largest economies, offers a dynamic business environment. Legal protection for your brand in this country is key to building recognition and enforcing your rights locally. Registering a brand name or logo grants the exclusive right to use it commercially for the listed goods or services.
Additionally, the cost of submitting a request is relatively moderate. The German Patent and Trade Mark Office (DPMA) allows both businesses and individual entrepreneurs to register marks using either paper-based or online methods.
Requirements for Filing a Trademark Application
Before proceeding with the application, it’s important to understand the categories of protection and key conditions. DPMA accepts signs in the form of words, logos, colors, shapes, or combinations thereof.
To ensure a valid trademark, the following elements must be included:
- Name and address of the applicant
- A visual or textual representation of the sign
- A list of goods and/or offerings to be protected
- Proof of fee payment
A well-prepared set of documents helps speed up processing and reduce the risk of objections.
Step-by-Step: How to File a Trademark Application in Germany
The registration process consists of several clear stages:
1. Preliminary Search
Check the DPMA database to identify potential conflicts with existing marks.
2. Define the Sign
Choose a unique and memorable name or logo that does not directly describe the goods.
3. Classification of Goods and Categories
Select the appropriate categories based on the Nice Classification system.
4. Prepare Documentation
Complete the necessary form, including applicant details and selected product classes.
5. Submit the Request
Send your documents to DPMA — either electronically or by post.
6. Pay the Official Fees
The base fee covers up to three classes, with extra charges for each additional class.
7. Examination
The office checks for compliance with formal and legal standards.
8. Publication and Opposition Period
Once approved, the mark is published. Third parties may oppose it within three months.
9. Registration
If no opposition is filed—or is resolved in your favor—the mark is officially registered.
List of Key Considerations
When preparing for brand protection in Germany, keep the following in mind:
- Conduct a TM application search to avoid conflicts
- Ensure your sign is distinctive and not descriptive
- Select the correct product and category types
- Consult a professional if you plan to expand internationally
- Monitor expenses, including fees and possible legal support
- Use the digital portal for faster processing
- Actively use the mark in commercial activity
- Be aware of cultural and linguistic nuances in German
- Watch for unauthorized use by competitors
- Use DPMA’s materials and guides for reference
Duration and Maintenance of German Trademarks
Once registered, the mark is valid for 10 years from the filing date. It can be renewed indefinitely in ten-year increments. However, active commercial use is necessary—non-use for five years may result in cancellation.
Law does not require proof of use at the time of filing, but long-term inactivity can threaten your rights.
Conclusion
Registering a trademark offers strong legal protection and enhances your position in one of Europe’s most competitive markets. By following a structured approach to preparing and submitting your documents, even new entrepreneurs can secure protection without unnecessary delays.
Whether you handle the process independently or with expert help, starting early and staying informed will significantly improve your chances of success. Protecting your brand is an investment—one that, in Germany, is well worth it.




