Filing a Trademark Application
This stage includes creation of a goods and services list tailored to your business, meticulous completion of application forms and Power of Attorney, e-filing, and handling of government fees


This stage includes creation of a goods and services list tailored to your business, meticulous completion of application forms and Power of Attorney, e-filing, and handling of government fees
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An AI-powered IP assistant that helps you create a detailed assignment within minutes.
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Selection of the most suitable local trademark attorney based on specific criteria.
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Review of goods and services, consultation, and application filing done by an attorney.
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Online monitoring and reporting on the platform throughout the entire process.

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More than 800 IP law firms from 150+ countries, ranking and reviews
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An AI-powered IP assistant that helps create tasks and find relevant attorneys
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Flat fees, secure and fast online payments with guaranteed results
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24/7 access to the registration process and online data storage for all your cases










































How to File a Trademark Application Worldwide
Filing a trademark application is a strategic step for companies aiming to protect their brand identity across global markets. As international trade and e-commerce continue to expand, businesses are increasingly recognizing the need for protection not only in their home countries but also globally. Understanding the essential aspects of registration can significantly reduce risks and enhance brand value.
Understanding the Basics of Protection
A trademark distinguishes goods or services of one entity from those of others. It may consist of words, logos, slogans, or a combination of elements. The application process involves submitting a request to a designated national or international authority. Successful registration ensures legal protection and exclusive rights to use the mark in connection with specified goods or services.
There are different paths to register a mark internationally. The most common include:
- National approach in each target country
- Regional systems (e.g., European Union Intellectual Property Office)
- International approach via the Madrid System administered by the World Intellectual Property Organization (WIPO)
Each route has its own procedures, timelines, and requirements. Choosing the right strategy depends on your business expansion plan and available resources.
Key Steps in Filing Worldwide
To ensure success when you file globally, follow these essential steps:
1. Conduct a search – Check existing databases to avoid conflicts.
2. Determine your strategy – Decide between national, regional, or international systems.
3. Prepare the necessary documentation – Include a clear image or representation of the mark, list of goods/services, and applicant information.
4. Choose a qualified lawyer – Professional guidance ensures compliance with legal standards and increases the chance of approval.
5. Submit the application – You can do this online through the appropriate office or WIPO system.
6. Pay the applicable fee – The cost varies by jurisdiction and scope of protection.
7. Track the status – Monitor progress and respond to any office actions or objections.
Each jurisdiction may have unique requirements, but following these general steps provides a strong foundation for international protection.
Benefits of International Approach
Expanding rights beyond national borders provides several advantages:
- Legal protection in foreign markets
- Deterrence against infringement
- Enhanced brand recognition and value
- Simplified dispute resolution
The Madrid System offers efficiency by allowing a single application to cover multiple jurisdictions, reducing administrative burden and total cost expenditures. This method is especially suitable for companies targeting global markets.
Factors Affecting the Cost
Several variables influence the total cost, including:
- Number of countries or regions
- Type of goods/services listed
- Use of a professional service
- Government cost structures
- Legal attorney assistance
Working with an experienced IP expert helps avoid costly mistakes and ensures accurate classification of goods and services.
Summary: Start Strong with the Right Approach
Successful international protection begins with a clear plan and proper execution. Whether using national offices, regional organizations, or the WIPO Madrid System, understanding the steps and potential obstacles allows businesses to build a solid intellectual property foundation.
Don't underestimate the value of a strategic trade mark registration. Global brand protection is a critical investment that supports growth and safeguards assets across diverse markets.




