Trademark Publication and Granting in Mexico
Upon receiving a positive decision, the trademark is published. If no objections come forth from any third parties, a certificate is issued. As a standard practice, this stage doesn't call for any active steps


Upon receiving a positive decision, the trademark is published. If no objections come forth from any third parties, a certificate is issued. As a standard practice, this stage doesn't call for any active steps
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An AI-powered IP assistant that helps you create a detailed assignment within minutes.
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Selection of the most suitable local trademark attorney based on specific criteria.
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Receiving a publication decision, monitoring oppositions, and issuance of a certificate.
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Online monitoring and reporting on the platform throughout the entire process.

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Trademark Publication and Granting in Mexico: Key Steps and Considerations
Understanding the brand registration process is essential for any business looking to secure exclusive rights to its identity. After a successful application and examination phase, the next important milestones are announcement and granting. These stages are more than procedural—they represent public transparency and legal recognition of ownership. Knowing how the system works in Mexico can help you avoid unnecessary delays and ensure your mark rights are effectively protected.
What Is Trademark Publication?
Once the Mexican Institute of Industrial Property (IMPI) completes the formal and substantive examination of a brand application, the mark enters the publication phase. This involves its appearance in the Official Gazette of the Industrial Property (Gaceta de la Propiedad Industrial).
The mark publication serves a critical role:
- It publicly notifies third parties of the applicant’s intention to register a sign
- It opens a 1-month window for filing oppositions from any interested party
- It marks the final opportunity for public input before the granting stage
Failure to monitor this phase can result in missing an important chance to oppose potentially conflicting marks.
The Granting Process After Publication
If no opposition is filed within the disclosure window—or if the opposition is resolved in favor of the applicant—IMPI proceeds to grant the brand. The following steps take place:
1. Legal confirmation — IMPI issues a formal resolution granting exclusive rights
2. Electronic certificate — The applicant receives a digital registration certificate
3. 10-year protection — Rights are valid for ten years from the filing date, renewable indefinitely
It is important to verify that all registration details are accurate, as errors may complicate future enforcement or renewal processes.
Timeline and Practical Tips
The overall process from filing to granting can range from 4 to 8 months in Mexico, depending on workload and objections. To navigate the system more efficiently, consider these suggestions:
- Track the mark announcement schedule in the Official Gazette
- React quickly to any opposition filed against your application
- Ensure consistency between your application and usage of the mark in the market
- Store your registration certificate securely in digital and hard-copy formats
- Plan ahead for renewals at least 6 months before the 10-year mark expire
Why Publication Matters for Brand Protection
Many overlook the strategic importance of the publication stage. It is not merely a formality—it provides the public with an opportunity to safeguard existing rights and challenge unauthorized claims. At the same time, it validates the uniqueness and distinctiveness of your brand in the eyes of Mexican law.
For businesses expanding into Mexico, awareness of the brand disclosure phase is a valuable asset. It enables companies to monitor new filings, detect potential conflicts early, and maintain their competitive edge.




